The importance of audience

When writing for publication (or just sharing), how often do you consider this question: “Who is my audience? Who is my ideal reader?”

Think about who that person is, whether a friend, or a relative, or a spouse, or a co-worker. Thinking about who your ideal reader is can focus your efforts, especially if you intend that person to feel something, or to think differently about some issue.

How best to persuade that ideal reader? What details will he or she respond to?

You may think, “I just want to write my stories and tell them the way that I want and readers will follow.”

Yes, you should write the stories that you want to write – and you should use your own style and voice. But if you plan on anyone else reading what you’ve written, you should think about your audience while you compose so that you have an audience once your work is ready to submit to editors.

Let’s say you want to write a memoir. That’s terrific. Now, who is your ideal reader? A 50-something white woman who stays at home with small children? A 30-something young man with a stressful career in a major U.S. city? A retiree who has survived a life-threatening disease? This is what I mean by knowing your audience. You need to understand who will buy your memoir and who will love it enough to not only finish reading it, but to recommend it to friends.

How about a guest post on a blog? What’s the focus of the blog? Auto detailing? Gardening? Self-help? Once you understand the blog’s overall focus, now you need to figure out who the ideal reader is for that blog. Will lots of technical details interspersed with conversational asides appeal to that reader? Or will a short series of humorous stories that subtly showcase a particular point make more sense?

One more example. Let’s say you want to write for children. Terrific. What age group do you want to write for? Who is your ideal child reader? Is this a story that will appeal to four-year-old boys who love outdoor play and rough-housing? Or is this a small chapter book for 11-year-old girls who suffer from low self-esteem? See the problem? You may want to just start writing – in fact, your entire social network may encourage you to do just that. But let me be your dose of reality: the first step you need to take is to figure out who your audience will be so that you don’t waste time writing down stories that no one wants to read because there is no clear focus on a particular audience.

Understanding your audience means understanding how to reach them, the words and structure to use that will keep them interested, and the organization and style that will appeal to them so that they keep turning the pages or keep scrolling down the screen.

You may think your story is fascinating, but once you understand your intended audience, you will have the knowledge to transform your story into something that others find fascinating as well.

Don’t skip this step: Know your audience to have more publishing success and reach people once you get published.

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